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Everything you need to get started and succeed with ReadingMinds
Sign in, create a Project for your research objective, and optionally upload your brand logo for white-labeling.
Start a new Study and enter your Research Goal. Emma, our AI, generates a complete Study Guide with objectives, questions, and follow-up probes for you.
Test with a few respondents, then publish and share your study link. Results with sentiment scores, themes, and emotion tags appear within hours.
Create your first study in minutes
How emotion detection and scoring works
Data handling, compliance, and controls
Reports, CSV exports, and CRM feeds
Common issues and how to fix them
Key terms and concepts explained
43 frequently asked questions
An AI-native market research platform where researchers conduct AI-moderated voice interviews at scale, delivering in-depth analysis within hours.
Interviews are typically 5 to 15 minutes, with an average of about 10 minutes.
Purchase Enthusiasm Potential: a proprietary metric that measures emotional energy and buying readiness from voice signals. High PEP = high intent.
No permanent voice recordings are stored. Audio is processed in real time for transcription and sentiment; only transcripts and derived signals are retained.
The dynamic blueprint that drives your interviews: research goal, objectives, core questions, and follow-up probes. Emma can generate one from a single Research Goal.
Yes. Each Study generates a unique link you can share with any audience via email, SMS, or embed.
Core ReadingMinds terminology you'll encounter across the platform
A high-level research objective that organizes one or more Studies around a strategic business initiative.
A self-contained research activity including an interview design, participant engagement, and real-time analysis.
The adaptive instruction set that powers interviews: goal, objectives, questions, and follow-up strategies. Generated by Emma or written manually.
ReadingMinds' emotionally intelligent AI interviewer. She adapts questions in real time based on tone, sentiment, and engagement.
Purchase Enthusiasm Potential: a composite metric measuring emotional energy and buying readiness from voice signals.
Rhythm, intonation, and melody of speech that convey emotion beyond words. ReadingMinds uses prosody for real-time sentiment analysis.
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