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Stop Guessing Why Customers
Buy, Stall, or Churn
Emma, your friendly AI interviewer, detects the emotions your old-school surveys miss. Spot warning signs sooner, sharpen messaging, unblock your pipeline, and reduce churn. Your first study can be live in 15 minutes.
Experience Emma in action. Free plan: 10 interviews/mo, no credit card required.
Built by the KnowBe4 founding team70,000+ orgs
SOC 2 · GDPR · HIPAA · Compliance in progress via VantaNo permanent recordings stored
Featured in
·
·CRM Magazine
··CRM MagazineBestselling authorUSA Today #4 Business
Built by the KnowBe4 founding team70,000+ orgs
SOC 2 · GDPR · HIPAA · Compliance in progress via VantaNo permanent recordings stored
Featured in··CRM Magazine
··CRM MagazineBestselling authorUSA Today #4 Business
How Teams Use ReadingMinds
Fix Messaging Before You Waste the Budget
Test positioning with real emotional reactions before committing media spend. Know which words create conviction and which create confusion.
See Messaging StudyUnblock Stalled Deals with Real Buyer Signals
Surface the trust gaps, hesitation, and buying language your CRM cannot see. Give reps the exact words that trigger confidence in your target segment.
Diagnose Stalled DealsCatch Churn Risk 60 Days Before Renewal
Detect disengagement hiding inside “satisfied” NPS scores. Your customer renewals team gets early warnings with exact customer quotes to guide the save.
Catch Churn EarlyTrusted by Marketing Leaders
Cindy Zhou
Chief Marketing Officer, KnowBe4
Cindy Zhou
CMO, KnowBe4 · 70,000+ organizations
“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”
Watch how ReadingMinds transformed customer feedback at KnowBe4: higher completion rates, richer insights, and actionable signals delivered in hours.
Start 3‑Minute Live Test DriveSee ReadingMinds in Action
Click the 4 steps in the workflow, or watch the 3-minute product demo video on the Product page.
Step 1 of 4
Design Objectives
Define your research questions and interview guide. Set objectives, write questions, and add follow-up probes. Emma uses your guide to run natural voice conversations.
Real Customer Study
“47 voice interviews, 48 hours, the real root causes of churn. Exit surveys caught none of them.”
A B2B SaaS company ran 47 AI voice interviews with churned customers. What they discovered changed their roadmap.
$846K
ARR at risk
across 47 accounts
48hrs
Launch to insight
not 6 weeks
9%
Pricing
not the real problem
34%
Slow time-to-value
the real problem
3 minutes. One coffee. Zero sales calls.
Hear the future. Chat with Emma.
3 Minutes.
Emma will detect the emotions beneath your words, then deliver a cited report to your inbox with themes, signals, and traceable quotes.
- $846K in at-risk revenue found in one 48-hour study
- 90%+ completion rate vs. 15% for surveys
- Every insight traceable to an exact customer quote
- “Wait, am I being recorded?” No worries. No permanent recordings stored.
10,000+ voice interviews completed
Fill in your details and we'll send your personal test drive link.
1 Fill in→2 Get email→3 Talk to Emma→4 Get report
“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”Cindy Zhou, CMO, KnowBe4
Example Results: How your report could look after 3 minutes with Emma
Confrontational 3/9
Survey fatigue is eroding data quality
The participant described a steady decline in survey response rates, leading to smaller sample sizes and less reliable insights.
“We used to get 40% response rates. Now we're lucky if 12% finish the survey. The data is basically noise at this point.”
Neutral 5/9
Insights arrive too late to influence decisions
The participant matter-of-factly described a disconnect between research timelines and business cadence.
“By the time the research deck hits my inbox, we've already committed the media budget.”
Cheerful 8/9
Voice research could change the game
When the conversation shifted to AI-driven voice interviews, the participant's energy visibly shifted.
“If I could actually hear how customers feel about our messaging before we spend the budget? That's a completely different conversation.”
The Truth Isn't in What Customers Say. It's in How They Say It.
Surveys capture answers. Voice captures the signals behind the answers: sadness, anger, enthusiasm, cheerfulness. ReadingMinds measures those signals in real time and shows you the ReadingMinds Emotional Fingerprint™, so you can see risk, friction, or loyalty before they show up in churn.
The insight of voice, without the privacy liability. We store the emotional data and the transcript, not the raw recording. Board-safe and GDPR-ready by design.
Live voice signal detection
Emma detects emotions + intensity score real-time, not after your customer's answer is flattened to text.
How AI Voice Compares to Old-School Research
Text Surveys
Often just multiple-choice. No emotion. You get what customers are willing to type, not what they actually feel.
- Zero emotional signal capture
- 15–30% completion rates
- Weeks to compile insights
- No traceable quotes
- High risk of bot/LLM pollution
You're measuring what people type, not what they feel.
Chat-Based AI
Better than forms, but still text. Customers self-edit, hedge, and perform. The emotional layer stays hidden.
- No emotional signal capture
- 40–60% completion rates
- Days to compile insights
- Partial quote traceability
- Vulnerable to LLM-generated responses
Better than surveys, but still missing the emotional layer.
ReadingMinds Voice AI
Natural conversation. Real-time emotion detection. Every insight traced to the exact quote, timestamp, and emotional signal.
- Real-time emotional detection
- 90%+ completion rates
- Hours to cited insights
- 100% traceable quotes
- Anti-bot: every response is human
The full picture: words, emotion, and evidence.
3 minutes. One coffee. Zero sales calls.
You Have Seen the Proof.
Now Do the Live Test Drive.
Talk to Emma for 3 minutes. She'll detect the emotional signals behind what you say and deliver a cited report to your inbox.
- Natural 3-minute conversation about challenges with customer feedback
- Emma understands what you say and detects your emotions in real time
- ReadingMinds Emotional Fingerprint™, themes, and auditable quotes delivered to your inbox
- “Wait, am I being recorded?” No worries. No permanent recordings stored.
10,000+ voice interviews completed
Fill in your details and we'll send your personal test drive link.
1 Fill in→2 Get email→3 Talk to Emma→4 Get report
“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”Cindy Zhou, CMO, KnowBe4